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Jun 1st, 2010
HARD ROCK CAFE LAS VEGAS AT HARD ROCK HOTEL CELEBRATES FOUNDERS' DAY WITH BURGER BADGE BASH
For Immediate Release:
Featuring 71 Cent Legendary Burgers for Those Who Serve and Protect

Las Vegas Orlando, Fla., -Ring the Alarm! Police, firefighters and EMTs will surround Hard Rock Cafe Las Vegas at Hard Rock Hotel on Monday, June 14, 2010. What’s the emergency? They want to be first in line for Hard Rock’s Burger Badge Bash, an annual event offering 71 cent Legendary Burgers to community heroes, commemorating the 1971 birth year of Hard Rock.

In honor of Hard Rock’s Founders’ Day, police, firefighters and emergency medical technicians are invited to visit Hard Rock Cafe Las Vegas at Hard Rock Hotel and enjoy a specially priced burger from Hard Rock’s Legendary Experience menu, made from grilled Certified Angus Beef®, hearty enough to satisfy anyone’s hunger.

In addition, Hard Rock Cafe Las Vegas at Hard Rock Hotel, in partnership with the firefighters of the Southern Nevada Burn Foundation and local radio station 107.9-FM The Alternative, will also host Hard Rock’s Guns & Hoses Legendary Burger Eating Contest. An event that pits Las Vegas’ police and fire departments against each other determine which division will be named the 2010 champion.

WHAT: Hard Rock Cafe Las Vegas at Hard Rock Hotel Celebrates Founders’ Day

WHEN: Monday, June 14, 2010 Burger Badge Bash 11:00 a.m. – 7 p.m. Guns & Hoses Legendary Burger Eating Contest 12:00 p.m.

WHERE: Hard Rock Cafe Las Vegas at Hard Rock Hotel 4475 Paradise Rd Las Vegas, NV 702-733-7625

ADMISSION: Suggested donation to the Three Square Food Bank PHOTO OP: Local civil servants enjoying 71 cent burgers, Local celebrities serving, Patrol cars, fire trucks and ambulances parked outside Hard Rock

To receive a 71 cent Legendary Burger on June 14th, civil servants must present proper identification and badge stating their eligible status. The offer is valid only for dining-in at participating Hard Rock Cafes, limited to one item per person and restrictions apply. For further details, please call Hard Rock Cafe Las Vegas at Hard Rock Hotel at 702-733-7625 or visit www.hardrock.com.

Contact:
Erin Ward, 316-733-7625
Sales & Marketing Manager
Hard Rock Cafe Las Vegas at Hard Rock Hotel

Amanda Early, 973-316-1665
Kristen Hauser
Coyne PR
About the Company:
About Hard Rock International With a total of 163 venues in 52 countries, including 131 cafes and 13 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Tulsa and Singapore. Additional hotel and casino projects have been announced in Punta Cana, scheduled to open in 2010; Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.




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